/* Semac · sitio 2026 */
:root{
  --navy:#1C1E3F; --navy-2:#24264f; --navy-3:#2f3263;
  --morado:#682490; --magenta:#932896; --lila:#c9a3e0;
  --ink:#1C1E3F; --muted:#5b5d78; --paper:#ffffff; --tint:#f5f3f9; --line:#e6e2ef;
  --on-dark:#f3f1f8; --on-dark-muted:#b6b3cf;
  --grad:linear-gradient(135deg,var(--magenta),var(--morado));
  --r:22px; --wrap:1200px;
  --display:"Montserrat",system-ui,sans-serif; --body:"Manrope",system-ui,sans-serif;
  --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{margin:0;font:17px/1.65 var(--body);color:var(--ink);background:var(--paper);overflow-x:clip;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--display);line-height:1.12;margin:0;letter-spacing:-.02em}
h2{font-size:clamp(30px,4.2vw,48px);font-weight:700}
h3{font-size:22px;font-weight:700}
p{margin:0 0 1em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:16px;z-index:99;background:#fff;padding:8px 12px}
.kicker{font:600 13px/1.4 var(--display);letter-spacing:.08em;text-transform:uppercase;color:var(--magenta);margin-bottom:14px}
.section--dark .kicker,.hero .kicker,.cta .kicker{color:var(--lila)}

/* botones */
.btn{display:inline-flex;align-items:center;gap:10px;font:600 16px var(--display);padding:16px 26px;border-radius:999px;text-decoration:none;border:1.5px solid transparent;transition:transform .2s var(--ease),box-shadow .2s var(--ease),background .2s}
.btn:active{transform:scale(.97)}
.btn--accent{background:var(--grad);color:#fff;box-shadow:0 10px 30px -10px rgba(147,40,150,.7)}
.btn--accent:hover{transform:translateY(-2px);box-shadow:0 16px 36px -12px rgba(147,40,150,.85)}
.btn--ghost{border-color:rgba(255,255,255,.35);color:#fff}
.btn--ghost:hover{background:rgba(255,255,255,.08)}
.btn--sm{padding:10px 18px;font-size:14px}
.btn--block{width:100%;justify-content:center}
.link{font:600 15px var(--display);color:var(--morado);text-decoration:none}
.link:hover{text-decoration:underline}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(28,30,63,.92);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid rgba(255,255,255,.06)}
.nav__in{display:flex;align-items:center;gap:32px;height:72px}
.nav__logo img{height:34px;width:auto}
.nav__links{display:flex;gap:28px;margin-left:auto}
.nav__links a{color:var(--on-dark-muted);text-decoration:none;font:500 15px var(--display);transition:color .2s}
.nav__links a:hover{color:#fff}
.nav__toggle{display:none;background:none;border:0;width:40px;height:40px;padding:10px;cursor:pointer}
.nav__toggle span{display:block;height:2px;background:#fff;margin:5px 0;transition:transform .25s var(--ease)}

/* hero */
.hero{position:relative;background:var(--navy);color:var(--on-dark);overflow:hidden;padding:96px 0 0}
.hero__bubbles{position:absolute;right:-120px;top:-40px;width:720px;height:auto;opacity:.35;pointer-events:none}
.hero__bubbles path{fill:none;stroke:var(--magenta);stroke-width:3}
.hero__in{position:relative;display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center;padding-bottom:88px}
.hero h1{font-size:clamp(38px,5.4vw,66px);font-weight:300;letter-spacing:-.03em}
.hero h1 em{font-style:italic;font-weight:700;background:linear-gradient(120deg,#f08ae6,#b98af5);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.lead{font-size:19px;color:var(--on-dark-muted);max-width:56ch;margin:26px 0 34px}
.hero__ctas{display:flex;gap:14px;flex-wrap:wrap}
.hero__stack{position:relative;height:520px}
.bubble{position:absolute;margin:0;overflow:hidden;border-radius:28px;box-shadow:0 30px 60px -20px rgba(0,0,0,.55)}
.bubble::after{content:"";position:absolute;inset:0;border-radius:inherit;box-shadow:inset 0 0 0 1px rgba(255,255,255,.12)}
.bubble img{width:100%;height:100%;object-fit:cover}
.bubble--a{width:88%;aspect-ratio:16/10;right:0;top:0;border-bottom-left-radius:6px}
.bubble--b{width:52%;aspect-ratio:4/3;left:0;top:46%;border-bottom-left-radius:6px}
.bubble--c{width:46%;aspect-ratio:4/3;right:4%;top:64%;border-bottom-left-radius:6px}

/* logos */
.logos{border-top:1px solid rgba(255,255,255,.08);padding:26px 0;overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.logos__track{display:flex;gap:56px;align-items:center;width:max-content;animation:marquee 60s linear infinite}
.logos__track img{height:34px;width:auto;opacity:.7}
@keyframes marquee{to{transform:translateX(-50%)}}

/* secciones */
.section{padding:120px 0}
.section--dark{background:var(--navy);color:var(--on-dark)}
.section--dark p{color:var(--on-dark-muted)}
.section--tint{background:var(--tint)}
.head{max-width:760px;margin-bottom:64px}
.head__sub{font-size:19px;color:var(--muted);margin-top:18px}

/* casos */
.case{display:grid;grid-template-columns:1.35fr 1fr;gap:64px;align-items:center;margin-bottom:110px}
.case:last-child{margin-bottom:0}
.case--flip .case__media{order:2}
.case__media{display:block;border-radius:var(--r);overflow:hidden;background:var(--tint);box-shadow:0 40px 80px -40px rgba(28,30,63,.45);transition:transform .5s var(--ease)}
a.case__media:hover{transform:translateY(-6px)}
.case__media img{width:100%;height:auto}
.browser{display:flex;align-items:center;gap:6px;padding:12px 16px;background:#eceaf2}
.browser i{width:10px;height:10px;border-radius:50%;background:#cfcbdb}
.browser span{margin-left:12px;font:500 12px var(--display);color:var(--muted);background:#fff;padding:3px 14px;border-radius:999px}
.case__sector{font:600 13px var(--display);color:var(--muted);letter-spacing:.04em;text-transform:uppercase;margin-bottom:10px}
.case h3{font-size:clamp(26px,3vw,34px);margin-bottom:16px}
.case__body>p:not(.case__sector){color:var(--muted)}
.chips{list-style:none;display:flex;flex-wrap:wrap;gap:8px;padding:0;margin:6px 0 22px}
.chips li{font:600 13px var(--display);padding:6px 12px;border-radius:999px;background:var(--tint);color:var(--morado)}

/* razones */
.reasons{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:2px;background:rgba(255,255,255,.08);border-radius:var(--r);overflow:hidden}
.reasons li{background:var(--navy);padding:36px 30px}
.reasons span,.steps span{font:700 14px var(--display);color:var(--lila);display:block;margin-bottom:28px}
.reasons h3{color:#fff;margin-bottom:14px;font-size:20px}

/* planes */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
.plan{position:relative;display:flex;flex-direction:column;border:1px solid var(--line);border-radius:var(--r);padding:36px 32px}
.plan h3{font-size:24px;margin-bottom:10px}
.plan__for{color:var(--muted);font-size:16px}
.plan ul{list-style:none;padding:0;margin:8px 0 28px;flex:1}
.plan li{padding:10px 0 10px 26px;border-top:1px solid var(--line);font-size:15.5px;position:relative}
.plan li::before{content:"";position:absolute;left:2px;top:17px;width:12px;height:8px;border-left:2px solid var(--magenta);border-bottom:2px solid var(--magenta);transform:rotate(-45deg)}
.plan dl{display:flex;gap:24px;margin:0;padding-top:20px;border-top:1px solid var(--line)}
.plan dt{font:600 12px var(--display);text-transform:uppercase;letter-spacing:.06em;color:var(--muted)}
.plan dd{margin:4px 0 0;font:700 20px var(--display)}
.plan--featured{background:var(--navy);color:var(--on-dark);border-color:var(--navy);box-shadow:0 40px 80px -40px rgba(104,36,144,.6)}
.plan--featured .plan__for,.plan--featured dt{color:var(--on-dark-muted)}
.plan--featured li,.plan--featured dl{border-color:rgba(255,255,255,.1)}
.plan--featured li::before{border-color:var(--lila)}
.plan__badge{position:absolute;top:-13px;left:32px;background:var(--grad);color:#fff;font:600 12px var(--display);padding:5px 12px;border-radius:999px;margin:0}

/* antes/despues */
.ba{display:grid;grid-template-columns:1.4fr 1fr;gap:56px;align-items:center;margin-bottom:56px}
.ba__imgs{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.ba figure{margin:0;position:relative;border-radius:16px;overflow:hidden;aspect-ratio:4/3;background:#fff}
.ba img{width:100%;height:100%;object-fit:cover}
.ba figcaption{position:absolute;left:12px;top:12px;font:600 12px var(--display);background:rgba(28,30,63,.85);color:#fff;padding:4px 10px;border-radius:999px}
.ba h3{font-size:32px;margin-bottom:14px}
.ba__body>p:not(.case__sector){color:var(--muted)}

/* grid de marcas */
.grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.tile{margin:0;position:relative;border-radius:16px;overflow:hidden;aspect-ratio:4/5;background:#ddd}
.tile img{width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ease)}
.tile:hover img{transform:scale(1.05)}
.tile figcaption{position:absolute;inset:auto 0 0 0;padding:40px 18px 16px;background:linear-gradient(transparent,rgba(20,21,45,.88));color:#fff;display:flex;flex-direction:column}
.tile strong{font:700 17px var(--display)}
.tile span{font-size:13.5px;color:#d8d5e8}

/* proceso */
.steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:20px;counter-reset:s}
.steps li{border-top:2px solid var(--ink);padding-top:22px}
.steps span{color:var(--magenta);font-size:40px;font-weight:300;margin-bottom:16px}
.steps h3{margin-bottom:10px}
.steps p{color:var(--muted);font-size:16px}

/* estudio */
.studio{display:grid;grid-template-columns:.8fr 1.2fr;gap:72px;align-items:center}
.studio__photo{margin:0;border-radius:var(--r);overflow:hidden;background:var(--grad)}
.studio__photo img{width:100%;height:auto}
.studio h2{color:#fff;margin-bottom:22px}
.quote{margin:36px 0 0;padding:28px 30px;border-radius:var(--r);background:var(--navy-2);border-left:3px solid var(--magenta)}
.quote p{color:var(--on-dark);font-size:17.5px;font-style:italic}
.quote footer{font-size:15px;color:var(--on-dark-muted)}
.quote strong{color:#fff}

/* cta */
.cta{background:linear-gradient(160deg,var(--navy) 0%,var(--navy-3) 60%,#3d1d5c 100%);color:var(--on-dark)}
.cta__in{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.cta h2{color:#fff;margin-bottom:20px}
.cta p{color:var(--on-dark-muted);font-size:18px}
.contact{list-style:none;padding:0;margin:28px 0 0}
.contact li{border-top:1px solid rgba(255,255,255,.12)}
.contact a{display:block;padding:16px 0;font:600 17px var(--display);text-decoration:none;color:#fff}
.contact a:hover{color:var(--lila)}
.cta__cal{background:#fff;border-radius:var(--r);min-height:200px;overflow:hidden;padding:24px;display:flex;align-items:center}
.cta__cal.is-loaded{padding:0;display:block}
.cta__cal iframe{display:block}

/* footer */
.foot{background:#14152e;color:var(--on-dark-muted);padding:40px 0;font-size:14px}
.foot__in{display:flex;gap:24px;align-items:center;flex-wrap:wrap;justify-content:space-between}
.foot img{height:30px;width:auto}
.foot p{margin:0}

/* whatsapp */
.wa{position:fixed;right:20px;bottom:20px;z-index:40;width:58px;height:58px;border-radius:50%;background:#25D366;color:#fff;display:grid;place-items:center;box-shadow:0 12px 28px -8px rgba(0,0,0,.4);transition:transform .2s var(--ease)}
.wa:hover{transform:scale(1.07)}
.wa svg{width:30px;height:30px}

/* aparición */
.js .reveal{opacity:0;transform:translateY(24px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.js .reveal.is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.js .reveal{opacity:1;transform:none;transition:none}.logos__track{animation:none}html{scroll-behavior:auto}}

/* responsive */
@media (max-width:1024px){
  .hero__in,.case,.ba,.studio,.cta__in{grid-template-columns:1fr;gap:40px}
  .case--flip .case__media{order:0}
  .hero__stack{height:420px;max-width:620px}
  .reasons,.steps{grid-template-columns:1fr 1fr}
  .plans{grid-template-columns:1fr;max-width:620px}
  .grid{grid-template-columns:repeat(3,1fr)}
  .studio__photo{max-width:420px}
}
@media (max-width:760px){
  body{font-size:16px}
  .wrap{padding:0 16px}
  .section{padding:80px 0}
  .nav__links,.nav__cta{display:none}
  .nav__toggle{display:block;margin-left:auto}
  .nav.is-open .nav__links{display:flex;position:absolute;top:72px;left:0;right:0;flex-direction:column;gap:0;background:var(--navy);padding:8px 16px 20px;border-bottom:1px solid rgba(255,255,255,.08)}
  .nav.is-open .nav__links a{padding:14px 0;font-size:18px;color:#fff;border-bottom:1px solid rgba(255,255,255,.06)}
  .nav.is-open .nav__toggle span:first-child{transform:translateY(3.5px) rotate(45deg)}
  .nav.is-open .nav__toggle span:last-child{transform:translateY(-3.5px) rotate(-45deg)}
  .hero{padding-top:56px}
  .hero__bubbles{width:440px;right:-200px;opacity:.25}
  .hero__stack{height:300px}
  .lead{font-size:17px}
  .btn{width:100%;justify-content:center}
  .head{margin-bottom:40px}
  .case{margin-bottom:72px}
  .reasons,.steps{grid-template-columns:1fr}
  .grid{grid-template-columns:1fr 1fr;gap:10px}
  .ba__imgs{grid-template-columns:1fr 1fr}
  .foot__in{flex-direction:column;align-items:flex-start}
}

/* ===== páginas de caso ===== */
.case-hero{background:var(--navy);color:var(--on-dark);padding:72px 0 160px}
.case-hero h1{font-size:clamp(40px,6vw,76px);font-weight:700;color:#fff;margin-bottom:20px}
.case-hero .lead{margin:0 0 36px;max-width:62ch}
.crumbs{font:500 14px var(--display);color:var(--on-dark-muted);margin-bottom:28px}
.crumbs a{color:var(--lila);text-decoration:none}
.case-meta{display:grid;grid-template-columns:repeat(4,auto);justify-content:start;gap:12px 48px;margin:0;padding-top:28px;border-top:1px solid rgba(255,255,255,.12)}
.case-meta dt{font:600 12px var(--display);text-transform:uppercase;letter-spacing:.08em;color:var(--on-dark-muted)}
.case-meta dd{margin:4px 0 0;font:600 16px var(--display);color:#fff}
.case-meta a{color:var(--lila);text-decoration:none}
.case-cover-wrap{margin-top:-120px;position:relative}
.case-cover{border-radius:var(--r);overflow:hidden;box-shadow:0 50px 100px -40px rgba(28,30,63,.55);background:var(--tint)}
.case-cover img{width:100%;height:auto;max-height:78vh;object-fit:cover}
.story .wrap{max-width:980px}
.story__row{display:grid;grid-template-columns:240px 1fr;gap:48px;padding:40px 0;border-top:1px solid var(--line)}
.story__row:first-child{border-top:0}
.story__row h2{font-size:24px}
.story__row p{font-size:19px;color:var(--muted);margin:0}
.gallery-block{padding:80px 0}
.gallery-block--tint{background:var(--tint)}
.shots{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.shot{margin:0;border-radius:16px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(28,30,63,.4);background:#fff}
.shot:first-child{grid-column:1/-1}
.phones{display:grid;grid-template-columns:repeat(3,minmax(0,300px));gap:40px;justify-content:center}
.phone{margin:0;border-radius:36px;overflow:hidden;border:10px solid var(--navy);box-shadow:0 30px 60px -30px rgba(28,30,63,.5);aspect-ratio:1/2;background:#fff}
.phone img{width:100%;height:100%;object-fit:cover;object-position:top}
.photos{columns:2;column-gap:20px}
.photo{margin:0 0 20px;break-inside:avoid;border-radius:16px;overflow:hidden;background:var(--tint)}
.case-video{display:block;width:100%;max-width:720px;margin:0 auto;border-radius:var(--r);background:#000}
.zoom{display:block;cursor:zoom-in}
.zoom img{width:100%;height:auto;transition:transform .6s var(--ease)}
.zoom:hover img{transform:scale(1.02)}
.next{background:var(--tint);border-top:1px solid var(--line)}
.next__in{display:flex;flex-direction:column;padding-top:72px;padding-bottom:72px;text-decoration:none}
.next__name{font:700 clamp(32px,5vw,56px)/1.1 var(--display);letter-spacing:-.02em;margin:4px 0 8px;transition:color .2s}
.next__in:hover .next__name{color:var(--morado)}
.next__sector{color:var(--muted)}
.cta--short{padding:96px 0}
.cta__in--short{align-items:center}
.cta__actions{display:flex;gap:14px;flex-wrap:wrap;justify-content:flex-end}
.section--flush{padding-top:0;margin-top:-100px}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.card{display:flex;flex-direction:column;border-radius:var(--r);overflow:hidden;background:#fff;text-decoration:none;box-shadow:0 30px 60px -36px rgba(28,30,63,.45);transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.card:hover{transform:translateY(-6px);box-shadow:0 40px 70px -36px rgba(104,36,144,.55)}
.card__img{aspect-ratio:16/10;overflow:hidden;background:var(--tint)}
.card__img img{width:100%;height:100%;object-fit:cover;object-position:top}
.card__body{padding:22px 24px 8px}
.card h2{font-size:22px;margin-bottom:10px}
.card .chips{margin-bottom:16px}
.case__more{display:inline-block;margin-left:20px}
a.tile{display:block;color:#fff;text-decoration:none}
.marcas__all{margin-top:40px;text-align:center}

/* lightbox */
.lightbox{border:0;padding:0;max-width:94vw;max-height:92vh;background:transparent;overflow:visible}
.lightbox::backdrop{background:rgba(14,15,34,.9);backdrop-filter:blur(6px)}
.lightbox img{max-width:94vw;max-height:92vh;width:auto;height:auto;border-radius:12px}
.lightbox__close{position:fixed;top:16px;right:20px;width:44px;height:44px;border-radius:50%;border:0;background:#fff;color:var(--navy);font-size:28px;line-height:1;cursor:pointer}

@media (max-width:1024px){
  .case-meta{grid-template-columns:1fr 1fr}
  .cards{grid-template-columns:1fr 1fr}
  .story__row{grid-template-columns:1fr;gap:12px}
}
@media (max-width:760px){
  .case-hero{padding:48px 0 110px}
  .case-cover-wrap{margin-top:-80px}
  .shots{grid-template-columns:1fr}
  .phones{grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
  .phone{border-width:5px;border-radius:18px}
  .photos{columns:1}
  .cards{grid-template-columns:1fr}
  .cta__actions{justify-content:stretch}
  .gallery-block{padding:56px 0}
  .story__row p{font-size:17px}
  .case__more{display:block;margin:12px 0 0}
}
.tile__cap{position:absolute;inset:auto 0 0 0;padding:40px 18px 16px;background:linear-gradient(transparent,rgba(20,21,45,.88));color:#fff;display:flex;flex-direction:column}
.btn--outline{border-color:var(--ink);color:var(--ink)}
.btn--outline:hover{background:var(--ink);color:#fff}
.cards{grid-auto-flow:dense}
.cards .card:nth-child(-n+3){grid-column:span 2}
.cards .card:nth-child(-n+3) .card__img{aspect-ratio:16/8.2}
@media (max-width:1024px){.cards .card:nth-child(-n+3){grid-column:auto}.cards .card:nth-child(-n+3) .card__img{aspect-ratio:16/10}}